MUMBAI: Star Movies has launched ‘You Pick the Flick‘, an initiative that gives viewers the freedom to choose their favourite Hollywood blockbuster movies once every month from four movies.

Viewers can log on to the Star Movies Facebook page, http://www.facebook.com/StarMoviesIndia, and choose the movie they want to watch on a Sunday night.

Star Movies kick starts the property on 15 April. This month the four blockbuster movies to choose from are ‘Black Swan‘, ‘The Nutty Professor‘, ‘Snatch‘ and ‘Bad Boys‘.

Star India GM, senior VP, English channels Saurabh Yagnik said, “Our viewers are natives of the digital world and we have constantly seen them seeking movies of their choice on the Star Movies fan page when they engage with us on social media. This inspired us to launch the property ‘You Pick the Flick‘, where our viewers will get the freedom to choose the Hollywood blockbuster that will air on their favourite channel. We are confident that this property will provide a unique and engaging experience for our viewers and the 600,000 fans on social media.”