MUMBAI: Spark Punjabi, the first regional channel from Big CBS, the joint venture company between Reliance Broadcast Network (RBNL) and CBS Studios International, will be available on Reliance Digital TV starting 15 June.

Spark Punjabi will be available on channel No. 952 on the direct-to-home (DTH) platform.

Spark Punjabi offers CBS content dubbed in Punjabi and is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) regions. The channel was launched on 14 January this year.

Spark Punjabi claims a market share of approximately 30 per cent and is hoping to grow its reach with 4.5 million Reliance Digital TV subscribers.

RBNL EVP marketing Anand Chakravarthy said, "As we equip and prepare for the impending digitisation, we want to ensure the best reach and viewing experience for Spark Punjabi. We are happy to be available on our group company Reliance Digital TV, which will fortify the position of the channel amongst the people of and from the region. We will through the product continue to offer value to both consumers and marketers alike."

Reliance Digital TV business head Ashutosh Srivastava added, "By adding Spark Punjabi to our bouquet of channels, we now offer the dedicated international content dubbed in Punjabi along with reality shows in the same language for our subscribers from the Punjabi speaking regions of Punjab, Haryana, Chandigarh and Himachal Pradesh thus, providing superior quality entertainment directly in the comfort of their homes."

Spark Punjabi is currently being distributed across PHCHP region on digital and analog platforms, and claims an extensive reach of over 6 million cable and satellite households in the region.