MUMBAI: Sony Entertainment Television Asia (SET Asia) has been launched on CenturyLink Prism TV, a 100 per cent digital TV service offering local, premium and high-definition channels delivered over the communications company’s advanced, managed network.
 
SET Asia has become synonymous with providing a blend of entertainment, bringing programmes from dramas, movies, reality shows, comedies, soaps, talk shows and game shows.

As part of this very aggressive launch, the highly popular shows including Kaun Banega Crorepati, Indian Idol, Jhalak Dikhhla Jaa and Maa Exchange and can be seen in CenturyLink markets where Prism TV is available including La Crosse, Wisconsin; and Columbia and Jefferson City, Missouri; and their newest markets of Las Vegas, Nevada, and Fort Myers/Naples, Florida.  
 
“SET Asia has been extremely focused on enhancing viewer access to our highly popular programming content which has demonstrated a considerable increase in demand,” said Jaideep Janakiram, VP International Business - Head of North America. “We are confident that the partnership with CenturyLink will prove to play a major role in expanding our viewership in the United States.”