MUMBAI: Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela. The app will provide information on the history of Kumbh Mela, the upcoming events, travel and stay options and services available at the Mela for its subscribers.

Shemaroo ventured in the devotional category a decade ago tapping the religious beliefs of Indians. Shemaroo Bhakti app was launched in January 2018 and has received an overwhelming response from subscribers across the globe till now. Shemaroo’s Bhakti app was recently awarded under the Most Innovative Mobile app category at the Drivers of Digital Summit 2018.       

Kumbh Mela is the largest peaceful gathering in the world and plays a vital role in India’s historical, cultural and spiritual heritage where devotees from across the globe come to attend the holy festival. Users of Shemaroo’s Bhakti App will have information ranging from introduction to Kumbh Mela, Mythological significance, Rituals of Kumbh to the bathing dates and weather updates of Kumbh Mela 2019. The Rituals of Kumbh section will highlight all the important rituals that will go on during the Kumbh Mela. Bathing dates section will have all the bathing dates which can be added to your mobile calendar for reminder. The app is also equipped with a map for easy navigation during Kumbh in Prayagraj along with medical facilities available during the entire Kumbh duration.

Shemaroo team will be creating content of Kumbh Mela darshan, which will be made available on its DTH & digital platforms.

Additionally, this year’s Kumbh Mela will see an extravagant experience zone created by Shemaroo wherein the devotees will get hands-on experience of Shemaroo’s devotional services.