MUMBAI: Shemaroo Entertainment has acquired the exclusive mobile rights of Bigg Toss, a cricket-based reality show currently showing on India TV.

The deal will allow the consumers to avail the show through live streaming, video downloads, voice alerts, caller tunes and voice chats of the participants including Veena Mallik and Rakhi Sawant. They can catch the two discussing various aspects of the games and the players with the participants.
  
Through such tie-ups, Shemaroo not only adds to its library but is constantly expanding the opportunities of consumer engagement at different levels.

With growing popularity of reality shows, such content on mobile phones, Shemaroo believes, will drive consumers to download tidbits of the show on their handsets.
 
Said Shemaroo Entertainment director Jai Maroo, “Our constant effort is to offer our consumers entertainment with innovation. Hence we keep constantly working towards designing new products and are willing to take risks.Through Bigg Toss, we want to reach the consumers with juicy content around their favourite sport – cricket coming straight from the mouth of their favourite stars on their mobile screen. "