MUMBAI: Matrimonial site Shaadi.com has launched a new game, ‘Angry Brides‘, to create awareness against dowry.
The game was launched on Shaadi.com‘s Facebook page which has over 266,000 people likes. The game has been conceptualised, designed and developed by Shaadi.com‘s in-house team.
Shaadi.com Sr VP and head of online marketing Ram Bhamidi said, "The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry. According to a 2007 study by National Crime Records Bureau (NCRB), there is a dowry-related death every 4 hours in India. We condemn this menace and have consistently run campaigns on Social Media to help create awareness on the seriousness of this issue."
To play the game, users need to be logged into their Facebook accounts.
The game functionality is kept simple. It involves grooms with a heavy dowry price tag. The players have to strike the dodging grooms with a weapon of choice. Each hit decreases the price of the groom and adds the money saved to the player‘s Anti-Dowry fund, which players can choose to publish on their Facebook wall or tweet to their timeline.
