MUMBAI: Kenyan television and broadband operator Wananchi has collaborated with global satellite operator SES to launch a new direct-to-home lineup called Zuku TV in East Africa.

Zuku TV is set to launch in July using SES capacity. Zuku TV will be rolled out in such countries as Kenya, Tanzania, Uganda, Ethiopia, Rwanda, Burundi and Malawi where the pay-TV penetration level of less than one per cent.
 

To provide the best services for the installation reception equipment, a training programme called Elevate has been crated for the installers. This programme was created in the best interest of Wananchi‘s Zuku TV subscribers.

Elevated, which began in April in Nairobi, will be taken to the other regions as well. This programme is a requirement for all Zuku TV installers as it can help them extensively in generating income and growing their own business.
 
 
SES regional VP in Africa Nicholas Baravelle said, "By providing capacity as well as installer training, we combine Wananchi‘s access to great content with SES‘ expertise and know-how in creating audience reach. Our cooperation with Wananchi shows our strong commitment to the African broadcasting market and clearly demonstrates the benefits for TV operators to work with SES."