MUMBAI:SeaChange International is organising the Monetising Multi-Screen Video Summit on 27 April in New York.
The event will focus on creative ways to monetise video on any device. It will have executives from Liberty Global, Vodafone, France Telecom, Virgin Media, Turk Telekom, Cablevision Mexico, Comcast, Verizon, AT&T, Rogers, Tivo, MTV and others.
SeaChange International president Yvette Kanouff said, “We’re examining how operators, content providers and advertisers are collaborating to create the multi-screen video market around the world. This event will enable discussions with global video leaders about where multi-screen services are deploying today and how they are monetizing through over-the-top, content bundling, advertising, social media and personalised applications.”
How and where consumers can access video is rapidly expanding, according to Screen Digest, which estimates there will be more than 25 billion connectable devices (tablets, iPods, mobile phones, PC, TVs, etc.) installed globally by 2014.
If even a percentage of those devices are used for video consumption – the firm predicts approximately 30 per cent of “TV oriented” devices in the US will be connected during the same time frame – the potential opportunity and audience size is massive.
The Summit includes Vodafone Group group head of video content Christine Mitchell, France Telecom Orange - Devices - Head of Display Delivery Martin Conan, Virgin Media director consumer platforms and devices Ian Mecklenburgh, Cablevision CMO Guillermo Salcedo and Comcast Cable senior VP of Advanced Business and Technology Development Mark Hess.
