NEW DELHI: Leading global multi-screen video software company, SeaChange International, has introduced Nitro multi-screen user interface software.

This software will enable video operators to provide consumers with a consistent look and feel, as they navigate and manage linear and on-demand content across mobile, PC, tablet and TV screens.
 
A major multiple system operator (MSO) is the first Nitro customer with an initial deployment planned for later this year according to the announcement made in Acton in Massachusetts.

SeaChange Nitro is the consumer face of multi-screen video, leveraging HTML5 to give users intuitive features and functionality for controlling video content on any screen they choose.

Nitro features include support for linear and on-demand video viewing, multi-room DVR, virtual channels, TV listings, book marking, search and recommendation, and handheld-as-a-remote capability, the latter transforming enabled mobile devices into in-home remote controls. The Nitro also allows operators to maintain a common look and feel across any screen their subscribers use.

Nitro supports “virtual parties,” whereby users can enjoy a common VOD experience from different locations by communicating, sharing commenting and inviting others to participate.

Nielsen research indicates that “70 per cent of tablet owners and 68 per cent of smartphone owners said they use their devices while watching television."

The combination of Nitro with SeaChange’s Adrenalin multi-screen video back office gives operators a platform that encompasses aspects of multi-screen services, from the end-user experience to content delivery, management and monetisation. 
 
Upcoming versions of Nitro will open up to third-party back-offices, giving operators the flexibility to add the Nitro experience to any existing delivery infrastructure.

Said SeaChange in-home solutions GM Shiva Patibanda, "SeaChange has proven that our software can handle the rigors of managing and delivering multi-screen video through Adrenalin; now we have created a dramatically compelling front end that makes it as easy as possible for consumers to enjoy that video how, when and where they choose.”