MUMBAI: Sandesh has become the first regional newspaper brand in India to bring digital content through its newspaper with the launch of Sandesh Smart – an augmented reality app.

With this, Sandesh allows readers to use the augmented reality app to gain access to additional multimedia contents like videos, slideshows, social media connect, polls, interactive quizzes and much more by simply scanning the newspaper with their Smartphone.

Sandesh MD Parthiv Patel said, “We are proud to be the first regional newspaper to fully integrate Sandesh Smart into our editorial workflow and bringing the print alive on reader‘s smart phones.”

For the development of Sandesh Smart app, Sandesh has partnered with TELiBrahma, a mobile advertising solutions company specialising in augmenting real world context with digital engagements.