MUMBAI: Indian music service provider South Asian Audio Video Network (Saavn) has launched its new advertisement platform named Impact. This platform will enable brands to identify, connect and engage with its 10.5 million users in India and across the globe.

Impact’s approach to digital and mobile advertising aims at giving brands 100 per cent share-of-voice. Using Impact, brands get exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. The impact model allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

Saavn co-founder and CEO Vinodh Bhat said, “In India, we all know that music plays an integral and meaningful part in every individual’s life. IMPACT is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience. The Saavn IMPACT model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The by-product of our strong focus on the consumer experience is helping brands grow their businesses.”
 
Some brands utilizing Saavn to reach million of engaged users in India include Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

In addition to its popular web, iOS, Android and J2ME apps, Saavn is currently developing its popular music product for launch on Symbian, BlackBerry and Windows Mobile platforms.