MUMBAI: The Dutch international public broadcaster, Radio Netherlands Worldwide (RNW), is launching Lovematters.info and Lovematters.in, web and mobile sites, which offer reliable information about sexual health and relationships.
The sites support the right to safe and satisfying sex as pledged by the UN and WHO. Lovematters.info is the English version and Lovematters.in is in Hindi.
Love Matters handles issues such as safe sex, contraceptives and reproductive rights and homosexuality in a sensitive way and uses journalistic content to engage 18-30 year olds in a positive discussion on this subject.
RNW works closely with respected local experts on sexual health to tailor content for different regions.
Lovematters.info coordinator Michele Ernsting said, "With Love Matters we hope to make it possible to open up a discussion on a subject which is so important to every one of us. We hope to give people the information they need to make the best possible decisions about their sexual health."
Radio Netherlands Worldwide country manager South Asia Amitabh Srivastava added, "With Love Matters we are trying to support the change which is so very required for the present generation and for that we are using all the futuristic technologies to get connected to our target group. Also the way we have explained issues here are quite informative in nature. We hope it will be a great source for information."
The mobile version of Love Matters has tied up with Reliance and is available on their R World. The company also plans to tie up with other major telecom operators to provide the content on mobile phones. The site is a non-commercial model and is state funded.
RNW is launching a huge marketing campaign for the same. There will be below-the-line activities in universities and colleges and PRs. The sites will be actively promoted on the social media.
This format provides information in a private and anonymous environment which is easy to access.
At this moment the website is available in English, Hindi and Spanish. RNW plans to launch an English site for Africa in early 2012.
