MUMBAI: The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers are viewing professional video programs on tablets, smartphones, laptops, netbooks, and in vehicles. As mobile devices continue to improve, consumers expect high definition on everything.
The pay-TV services are ramping up TV Everywhere to compete with direct-to-consumer services like Netflix. As a result, the momentum behind multiscreen content delivery platforms is accelerating and new NPD In-Stat research forecasts that revenues from multiscreen content platforms will top $21 billion in 2015.
Research director Gerry Kaufhold said, "Consumers now expect to have professional video available on an ever-expanding number of devices, and they want their ‘user experience‘ to be under their control. It‘s no longer simply a matter of delivering 1080p 3D video to their device, they want to share what they are viewing with their connected community, they want to upload their own additions to the content, and they want to be able to engage with their content on whatever device provides the best experience at any particular time."
