Mumbai: Reliance Home Video and Games, a Reliance Anil Dhirubhai Ambani Group company, has tied up with a Japanese game developer, Namco Bandai, to distribute and promote movie based games in India.
As per the deal, the two companies will first launch a game based on ‘Madagascar 3 - Europe‘s Most Wanted‘.
It will launch around the release of the movie in India, and will be available on both, PS3 and Xbox 360. It will allow the gamers to travel across Europe and also enable them to play as one of their favourite Madagascar characters in a combination of action, adventure, and circus party.
Reliance Home Video and Games operates in the toys and games licensing and merchandising industry.
Reliance Home Video and Games COO Sweta Agnihotri said, "We are happy to have Namco Bandai on board with us for their movie based games. Namco Bandai is a leading player in the gaming industry, with a diverse portfolio, since a long time. With this alliance we are looking forward to working with them and bring to India the best of games across categories."
Namco Bandai general manager Kelvin Seah added, "We are happy to be associated with Reliance Home Video and Games in India. The company has a very strong distribution network in India and we hope to continue this association in the future."
Madagascar 3 - Europe‘s Most Wanted will be available at bookstores like Landmark, Crossword and e-commerce portals like Flipkart, amongst others.
