MUMBAI: Regina King, star of US broadcaster TNT‘s drama series ‘Southland‘ will serve as social media ambassador for the 18th Annual Screen Actors Guild (Sag) Awards airing live on TNT and TBS on 29 January 2012.

Through posts on Twitter and Facebook, King will serve as the online face for the awards, giving viewers access to behind-the-scenes moments during the weeks building up to the show, as well as from the red carpet.

King‘s duties as the Sag Awards social media ambassador will kick off when she announces this year‘s nominations on 14 December 2011. During the six weeks leading up to the 29 January simulcast of the award ceremony, King will continue to tweet and post about the Sag Awards, including updates on presenters and fashion.

She will also post updates during rehearsals and provide her thoughts and insights from the red carpet on the big night.

Only actors vote for these awards which makes them unique compared to other shows like the Oscar Awards.