MUMBAI: Reliance Communications has collaborated with Google to market android devices for the next two years in India.
The telecom service provider will push the android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country.
Reliance Communciations has committed to devote dedicated resources to accelerate the delivery of superior services, content and applications for android device users. It will create data plans and services specifically targeted to promote android devices on its network. This collaboration will ensure that the data plan is optimised for usage with android devices, the company said.
The services offered will help create a distinctive and enhanced experience for existing customers on its network using android devices along with the promotion of at least one 3G data plan. R Comm will offer a free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, exclusive apps and content in addition to the dedicated Android experience zone at Reliance retail outlets across the country.
RComm group head – brand and marketing Sanjay Behl said, “In line with the rapid growth of Smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android powered services and devices."
The marketing activities will include ATL and BTL activities, developing co-branded mobile applications for Android Smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next 2 years.
RComm has also introduced the Reliance – Android ‘Blue Bot’ advertisement campaign across various platforms. The campaign showcases the Green Android Bot changing its colour to become the ‘Reliance Blue Bot’ symbolising the partnership as ‘Be Blue, it’s Simply Better’.
