MUMBAI: Insurance website and comparison portal Policybazaar.com has launched its mobile website that aims to cater to the needs of its 5 million visitors who visit the site every month via mobile phones.

With the launch of this mobile website, users have an option to navigate through the products and see the quotes in a seamless manner thus helping the customer to choose the best plan according to his/ her need.

According to an official statement from the company, the number of mobile phone subscriptions has reached 5.9 billion. The growth in the mobile technology is evident from the increasing mobile subscriber base in India which has reached 893.84 million. The mobile Internet penetration in India is expected to reach 237 million by 2012. The industry experts says that 58 per cent of Mobile Internet is used for search networking sites or Internet and have become the first screen for internet for millions of people in India.

Policybazaar.com CMO Akshay Mehrotra said, "With increasing mobile penetration in the country, mobiles are becoming the tool for accessing Internet. The consumers owning Internet enabled handset is growing at 300 per cent a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet."

Policyabazaar.com CTO Saurabh Tiwari added, "We are seeing a very large customer base coming from mid to small level towns using mobile phones. This number has doubled in the last 6months. We have specifically built up this website to cater to these consumers."

The site has been designed on HTML5, CSS3. It works across platforms including iOS, Android, Blackberry and Symbian.