MUMBAI: International digital sports media company Perform has launched video on demand service livesport.tv on Facebook which will also see the integration of its more than 50 channels on the platform.

The channels include a range of live and VOD content from a number of leading sports competitions including European and South American leagues, World Snooker, Australian Rules Football (AFL), PSA squash, Mixed Martial Arts, Handball, Darts, Hockey, Tennis, Rugby Union, Rugby League and Pool plus a number of one-off box office sporting events from sports such as Boxing.

All video on demand content will be available for free, whilst payment for the livesport.tv subscription service will initially be managed through PayPal or via credit card, with localised pricing starting from ?2.99 per month dependent on the sport. Facebook credits are expected to be introduced in the coming months.

Livesport.tv will use Facebook‘s targeted advertising to reach potential subscribers for each sport. The livesport.tv platform will also be made available for other sports content owners to distribute their live and highlights content to targeted groups of connected fans globally.

Perform Joint CEO Oliver Slipper commented, "This is an exciting integration. We believe that making livesport.tv available through Facebook presents a great opportunity to build our subscriber business and increase our VOD audience. Our focus with Facebook will be to use the targeted advertising to communicate with niche fans around the world looking for special interest live sports content and use the in-built virality of the platform to target the hundreds of millions of sports fans on Facebook to share our VOD sports content and drive video views globally."