MUMBAI: Nokia Siemens Networks will unveil its new technology that lets end-users to enjoy their content and services anytime, anywhere and on any device -- at IBC2011 in Amsterdam.
Nokia Siemens Networks aims to demonstrate its position as a future-proof partner for entertainment solutions due to its open architecture and modular solution approach. This combines its own products alongside those from industry partners, allied with consulting and integration capabilities.
Nokia Siemens Networks now extends this offering – delivered via a single backend from the operator – with hybrid STBs.
These combine digital video broadcasting (DVB) via satellite, terrestrial or cable, with Internet access allowing their services to reach a wider audience helping operators to generate more revenue through broader content delivery.
Nokia Siemens Networks will showcase a multiscreen environment (across multiple devices and networks) with a harmonised, fast and intuitive user interface offering Internet and DVB based TV programmes, while ensuring a consistent quality of user experience.
Another showcase will demonstrate how communication and TV services can be blended.
This approach allows people to hold voice calls or online chat while watching video content on their smartphones, tablet PCs or TV sets.
Integration of this TV solution into an operator’s network environment, including its IP Multimedia Subsystem (IMS)** and customer databases, would enable services such as automated user authentication on every device. The service concept, developed together with an existing customer, enables service providers to blend TV and media with communications as well as Internet services.
Nokia Siemens Networks head of entertainment solutions Brook Longdon said, “The new capabilities enable operators to offer interactive, unmanaged OTT-TV services in addition to IPTV’s managed quality of service (QoS) to fixed subscribers, and via DVB. With this, they can not only attract more customers but also allow existing users to access the same services over various networks."
