MUMBAI: NetworkPlay.in, the vertical multi-genre brand ad network funded by Capital 18 and GMV, has signed an exclusive advertising sales pact with Airtel for its DTH service - Airtel digital TV.
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Under the terms of the agreement, NetworkPlay.in will have exclusive ad-serving rights to owned and operated properties on Airtel‘s DTH platform. |
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Says NetworkPlay.in co-founder Ampreet Singh, "To us, this space is a natural progression like mobile and IPTV and we are very glad that we have embarked on this endeavour with a marquee brand like Airtel. |
"This partnership is the beginning of our commitment to extend offerings for brands to reach the right audiences in the digital space outside of the internet and we are extremely delighted to bring the DTH offerings to the market."
