MUMBAI: Netflix, the Internet subscription service for TV series and films, has hit the one million member milestone in the UK and Ireland within seven months, faster than in any other territory it has launched.

To put that in perspective, that‘s four times faster than it took Twitter to hit one million users globally and nearly twice as fast as it took Facebook and Foursquare globally.

Netflix CEO Reed Hastings said, "This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland. Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favourite devices whenever they want."

Consumers are spending more time enjoying entertainment online, according to a survey by YouGov for Netflix. Ten per cent of the UK population now dedicates two hours or more of their day to watching their favourite TV show delivered through the Internet.

On Netflix, comedy and drama are the top genre choices among UK and Irish members, whose favourite time of the week to enjoy their streaming entertainment is on a Sunday night.

TV presenter and gadget expert, Pollyanna Woodward said, "Consumers are beginning to spend more time enjoying entertainment online, streaming TV and film, and this trend is only growing. With services like Netflix, consumers can watch their favourite TV shows and films when and how they want."

Netflix is available on over 800 devices. Brits spend ?565.21 a year on new electronic gear, according to YouGov, meaning that it is likely that any given household has at least one device that can stream TV shows and films from Netflix.

Netflix members can look forward to new TV shows and movies coming soon including ‘50/50‘, ‘2012‘ and ‘Iron Man 2‘. Members can also look forward to ‘Covert Affairs‘ and the next season of ‘Breaking Bad‘ on Netflix.