NEW DELHI: NDTV today announced an exclusive partnership with The Art of Living Foundation spearheaded by Ravi Shankar, India’s prominent spiritual leader.

NDTV will have the exclusive right to use Shankar’s teachings, sermons and meditation across all mobile platforms including video and live chats.

NDTV Convergence deputy CEO and managing editor Suparna Singh said, “We look forward to sharing Sri Sri’s messages -video and audio - through a dedicated The Art of Living application and other digital platforms. Sri Sri’s activism against corruption is leading to even higher interest among Indians across the world in his beliefs and opinions.”
The dedicated voice portal can be accessed by Airtel users on 507858 and will soon be live across other operators as well. There will also be monthly Live Chats with Shankar for Airtel users.

The new guidelines introduced by the Telecom Regulatory Authority of India are encouraging operators to look for credible and genuine content in the VAS space. NDTV over the next few months will bring the user experience and innovation it is known for to a host of new products for mobile and other platforms.

One of the trustees of Sri Sri Publications Trust, Prasana Prabhu said, “Today’s world is stifled with stress and violence. It’s our aim to bring knowledge to the people that would help them get rid of all negativities and make spirituality a part of their lives. With NDTV Convergence we have got a credible and reputed nationwide platform to reach out to masses at large.”