MUMBAI: NDS, a subsidiary of Cisco, has collaborated with one of China‘s largest cable operator Sichuan Cable TV Network (SCTV) to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.

SCTV will employ a number of solutions from NDS, including NDS MediaHighway set-top box middleware, XTV DVR technology, an electronic programme guide (EPG) and NDS Dynamic advanced EPG advertising. VideoGuard, the world‘s leading conditional access (CA) technology, secures SCTV‘s service to ensure revenues and provide anti-roaming protection between regional operations.

According to NDS, the deployment, which addresses 131 branches and 15 million subscribers, is one of the largest feature upgrades of its kind in China and will enable access to HD services across the entire province.

SCTV GM Guo Jianxin said, "We have been working with NDS for over a decade and are delighted with what we have achieved together - an advanced platform that truly utilises our network to get the best for the subscriber. NDS has shown strong technology and support capabilities in enabling such an exceptional user experience." He added "We look forward to NDS‘ continued support as we evolve our service."

NDS Asia Pacific VP and GM Sales said, "SCTV are taking great steps to provide their subscribers with the best possible experience across their entire network - a substantial task, and one that we are extremely proud to be working with them on in such close collaboration. With underpinning technologies from NDS, SCTV have the foundations to enable continued innovation and enhancement of their service and we are excited to support them in their next endeavour."