MUMBAI: NDS and DoxTV are partnering to enable the launch of push video-on-demand (VOD) services and HD digital video recorder (DVR) technology to OCN, a Chinese cable operator.
OCN will deploy market-leading solutions from NDS including VideoGuard® conditional access (CA), MediaHighway® set top box software, XTV™ DVR technology, push VOD capability and an electronic programme guide (EPG) developed by NDS and DoxTV.
OCN is implementing the Next Generation Broadcast (NGB) project. There are currently one million households connected to the NGB network in Shanghai through OCN and the operator aims to roll out NGB solutions to an additional six million households by 2015.
OCN executive deputy GM Liu Jiuping said,“There is a great appetite for premium HD content among our subscribers; with NDS and DoxTV we are in a position to offer a vast selection of content on demand – including Hollywood blockbusters and the most popular series’ which provides us with a great competitive advantage”.
DoxTV has rights to Hollywood movies, series, dramas, entertainment and educational programming with international and local content in both SD and HD. Much of this high-quality content is exclusive to DoxTV in China, with programming from Universal Studios, Fox, Sony, Paramount Studios, Time Warner, Disney, the BBC and The National Geographic Channel.
NDS China chairman Sue Taylor said, “These new services will help OCN grow their digital TV business by enabling them to offer a compelling proposition to viewers, including access to more attractive content and features than was previously available. The cable industry in China is embracing the marketing opportunities presented by DVR and push VOD services while at the same time consumers are starting to demand more content and new functionality such as pausing live TV.”
The NDS solutions selected by OCN will empower their subscribers with flexible TV viewing, NDS Push VoD technology enables OCN to deliver a selection of content, through their DoxTV agreement, to the STB to be viewed when the subscriber chooses.
Content is delivered to the STB overnight via broadcast and a new selection is made available each day. NDS XTV DVR technology revolutionises TV viewing by enabling subscribers to pause live TV, record, play back, rewind and fast-forward their favourite TV programmes to view when they choose.
Viewers can record one TV show while playing another, or record both simultaneously.
