MUMBAI: DB Corporation’s 94.3 MY FM has launched a mobile application, ‘My Mobile’, for Android phone users, further increasing their interaction with the station.

My FM CEO Harrish M. Bhatia said, "This is a one-of-its-kind innovation by an Indian FM station. With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners’ life, enhancing their overall brand experience."

The mobile app has integrated features designed keeping the brand engagement in mind. Users will be able to set an alarm or a show reminder along with My FM tones instead of default handset tones with the feature ‘My Alarm’. My Connect would allow users to go to their city-specific social media platforms - Facebook, YouTube or My FM website instantly to view, comment or participate in any discussions or contests.

Other features include My Message where one can send a song request or contest participation SMS to My FM with a one touch key and My Download where end users can download My FM tones as their mobile ringtones.

Additionally, one could also get regular updates such as station promotion and show info with the Ticker feature.