MUMBAI: With the association of Bharti Airtel and Hungama Mobile, the music of Anurag Kashyap’s Gangs of Wasseypur became the first soundtrack in India to premiere on the mobile platform prior to the album’s physical music release.
With this, music from the film is now exclusively available for Airtel mobile customers till 26 May via Hello Tunes and Airtel Radio.
The crime film, presented by Tipping Points Films, a division of Viacom18 Motion Pictures, releases across theatres on 22 June.
Bharti Airtel CMO-consumer business N. Rajaram said, “The music premiere of Gangs of Wasseypur first on the mobile platform speaks volumes of the changing consumption pattern among customers today. Be it music, movies, gaming, social networking or emailing – the discerning Indian customer is increasingly relying on the mobile phone for accessing content.
As more and more customers prefer listening to music on their mobile phones, we expect to see mobile music launches as a fast emerging trend towards catering to the preferences of India’s expanding base of mobile music listeners. We are delighted to join hands with Hungama to announce this industry first and exclusive for Airtel mobile customers”.
On this Bollywood music premiere on mobile, Hungama Mobile COO Albert Almeida said, “The mobile ecosystem is evolving and with a staggering number of consumers wanting to consume music and movies directly on their phones, we are happy to satiate their appetite. Airtel has been at the forefront of marketing and distributing entertainment and music content via mobile devices and through this initiative together we will make a compelling offer to music lovers yet again.”
What makes this tie-up special is that the film has been selected for the prestigious Directors’ Fortnight at the 65th Festival De Cannes, having already garnered unprecedented buzz from international media and critics.
