MUMBAI: The Mumbai Indians (MI) Indian Premier League (IPL) franchise has achieved a million fans joining hands on the social media platform Facebook.
Consequently, Mumbai Indians has also become the seventh most followed Indian brand on Facebook. In terms of its following, Mumbai Indians is ahead of official cricket fan pages of associations as also individuals and leading sports brands in the country.
The Mumbai Indians (MI) Facebook page, MI Paltan, commenced on 22 February 2010, a little before the start of IPL 3.0. The MI Paltan page on facebook is the most followed page among the 10 IPL franchises.
A Mumbai Indians spokesperson said, “Social media engagement with fans is evolving at a fast pace and the MI Paltan Facebook page has achieved a significant milestone crossing 1million cricket lovers across the globe. We will sustain the use of emerging social media to engage and build interactivity with our fans.”
Mumbai Indians website has also been revamped to make it more engaging and interactive, to invite the fans to participate in various quiz contests and win exciting prizes like Mumbai Indians merchandise and discounts at various outlets.
During the Champions League, the website had received tremendous response to its ‘Craziest Mumbai Indians Fan’ contest. Fans submitted their videos proving how crazy they could be, and the selected videos were shown to the team in South Africa. To make it more informative, the website has also introduced blogs by Coach Robin Singh and team physio Ramji Srinivasan.
The Mumbai Indians Facebook page is managed by Red Digital.
