MUMBAI: Viacom International Media Networks Asia, a division of Viacom Inc, has announced MTV Live HD‘s launch in the Philippines through Cignal, owned and operated by MediaScape Inc, a subsidiary of MediaQuestHoldings, the investment arm of the PLDT Beneficial Trust Fund.
MTV Live HD is being broadcast in 1080i High-Definition and crystal clear Dolby Surround 5.1 from 1 March. Cignal is the country‘s first ever high definition (HD) satellite provider that offers the most number of HD channels nationwide.
MTV Live HD programming line-up consists of music-based programming that is original, acquired and from the vast MTV library, such as music festivals, live performances, music documentaries and original productions.
First launched in 2008, MTV Live HD is now available in 36 countries, reaching more than eight million households worldwide. The channel library boasts over 1,000 hours of native HD content including key shows MTV World Stage, Isle of MTV, Rock am Ring, Live Vibrations, MTV EMA and many more.
The launch of MTV Live HD introduces the first HD music offering on one of Philippines‘ fastest growing Pay TV platforms and will be available 24 hours a day on Cignal‘s Plan 1590. MTV Live HD‘s debut in the Philippines marks the third territory in Asia following launches in Singapore and Malaysia last year.
