MUMBAI: MSN, Microsoft‘s information and entertainment network, has appointed NowThis News as the network‘s video contributor.

NowThis News, the new video news network built for the digital generation, will provide MSN and its hundreds of millions of users with original, distinctive reports on topics ranging from breaking news to politics, entertainment, technology and viral videos.

"NowThis News is thrilled to work with MSN, one of the world‘s most popular outlets," said NowThis News GM Eason Jordan. "As consumption of on-demand news videos skyrockets, this partnership will introduce MSN‘s massive user base to NowThis News‘s unique take on the news, while significantly expanding the reach of NowThis News."

"Offering high-quality, informative, and entertaining video is core to the MSN promise of keeping our audience in the know," said MSN GM and Executive Producer Rob Bennett. "NowThis News is a perfect addition to MSN Video and our MSN News line-up in the US."