MUMBAI: India has over 700 million mobile phone users and with new additions of 10-15 million every month, the mobile advertising industry is expected to grow by around 300 per cent to reach a turnover of Rs 2 billion in the next 2-3 years, industry experts said.
 
Mobile advertising is a form of advertising where marketers target mobile-users for marketing of their products and services.

"The number of mobile users is rising significantly. Also, since the cost of interaction and cost of transaction is much lower in this medium as compared to TV, print or radio, marketers are using mobiles to promote their services and products. Therefore, we expect the industry to grow to Rs 200 crore in the next 2-3-years," Mobile2Win head of mobile marketing Amit Lall told PTI. 
 
Nearly 50-60 million users are active mobile Internet users while around 150 million people have activated GPRS on their mobile phones, he said.

Currently, the advertising industry in India is over Rs 300 billion of which the Internet online marketing is approximately Rs 10 billion and mobile advertising is Rs 250-300 million.

The real advantage of this medium is that it has the ability to offer brand experience across different touch points, Lall said.