MUMBAI: Micromax has announced appointments at key positions, strengthening its management team in India.

At the helm of affairs will now be Deepak Mehrotra, joining as CEO at Micromax. He was earlier with Bharti Airtel as operations director- mobility business.

The focus going forward will be to have two separate divisions, the ‘Feature Phone division‘ to be led by Khaja Muzaffarullah and smartphone division‘ to be headed by Ajay Sharma.

Micromax executive director Rahul Sharma said, "We are a brand that‘s admired for thinking different and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally."

Mehrotra added, "These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12 per cent and we would like to capture this opportunity and drive the next phase of growth for the brand. The Indian market will witness a smart phone revolution which has only just begun; we would want to script this story in the typical Micromax way."

Muzaffarullah said, "The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthening our distribution across the country and work towards creating a robust network that brings us closer to the customer."