MUMBAI: Matthew Postgate has been appointed as BBC‘s controller of mobile.

In his new role, he has specific responsibility for coordinating the corporation‘s public service presence across mobile platforms.

BBC Future Media and Technology director Ashley Highfield says, " Mobile is an increasingly important area for us and a key part of our multi-platform strategy. Matthew brings a wealth of knowledge to the role and will drive the BBC‘s continued success in this field."

Before joining the BBC in 2003 as an executive producer, Matthew worked as an emerging channel strategist with many blue chip organisations through digital consultancy Rufus Leonard including the Royal Mail Group, Shell, QinetiQ and BT.