His new responsibilities include handling the complete editorial content. Additionally, he will also oversee the on and off air marketing activities of the network and the individual channels.

UKTV CEO David Abraham told Marketing Week, "This appointment reflects the extent of creative evolution from archive-based roots into a more hybrid, brand-led and content-focussed network."

Before joining UKTV Littleford was controller of entertainment at ITV digital channels where he was involved in commissioning shows like Xtra Factors, No Heroics and many more.