MUMBAI: Mahindra Comviva, a mobile solutions provider is emerging its reach on digital music portfolio across video, voice and text. The company is aggregating its content across Asia and Africa‘s continent.

Mahindra Comviva owns music rights for over 260,000 music assets, in addition to 300,000 other content assets (video, images, voice & text). It has more than 200 categories in SMS/USSD-based services with a very strong WAP catalogue, spanning multiple genres including movie classics, lifestyle tips, hip hop, inspirational, spiritual, rumba, hip life, sports, devotional, jazz, rock, reggae and retro in more than 90 languages such as English, Mandarin, Indonesian, Malay, etc.

Mahindra Comviva digital services head Atul Madan said, "Over the last few years service providers in the Asia Pacific region have witnessed huge demand for digital music, especially in ASEAN countries. By offering content personalization options for end-users and multiple revenue models for mobile operators, Mahindra Comviva‘s range of digital services, spanning music, voice, video and text, drives service usage and ensures superior end-user experience whilst maximizing operators‘ revenue window."

Mahindra Comviva has also pioneered and launched "Infotainment Portal", a mobile data-based app that allows subscribers to watch and download videos and even share, integrate content with social network websites. The mobile app allows the subscribers to access infotainment through a single app irrespective of the choice of bearer channel between mobile client, text or voice. "Infotainment Portal" is powered by its "Recommendation and Analytics Engine", which recommends content based on the user‘s profile and his personal preferences rather than content preferred by the crowd as done in most conventional VAS services.