MUMBAI: Times Internet‘s property portal MagickBricks.com has launched the new look, after user-research, client feedback and product development.
MagicBricks.com business head Sudhir Pai said, "Improving ‘discovery‘ of banners and property listings on our site and making ‘search‘ more user-friendly and simpler was always a priority item for us. The current build makes significant breakthroughs on these areas."
"We‘ve also made changes to UI (user interface) and site navigation and introduced features that not only enhance user experience, but improve user engagement and generate better responses to our customer," Pai added.
The enhanced features of MagicBricks.com include:
Main Search Form - Improved on all home pages, now with a bigger and bolder layout that helps improve searches done and enhances results of user‘s search behavior. The overall look, feel and colour of these pages have also been modified.
Global ‘Keyword‘ Search - The keyword search field now does many things from installing the auto suggest and spell checking features made popular by Google, user can now search for localities, security, amenities, builder names.
Geo-targeted contextual banners and galleries - Geo grouped contextual banners now display sleeker and improvised inventories like buttons, banners and developer galleries on the basis of the city from where the user‘s logged in. For instance, if one is logging from Mumbai, he will see Mumbai banners first. This change will enhance both the user experience and response for clients.
‘New Project‘ search function- On the results page users now get detailed info within the listings and have user-friendly refine options on the left panel. This will also significantly improve user experience as well as client response.
‘Home Worth‘ calculator- launched in Beta version. This calculator allows a quick assessment of the sale or rental value of a house. Find it under ‘Rate and Trends" dropdown on the main tab. This increases user engagement and should develop into user ‘delight‘ shortly.
Online Photo Cropping tool- is an easier method to upload photos on MB. With the File Size limit increased to 1MB Users will now find it much easier to crop and attach photos of their property while posting.
