MUMBAI: Lukup Media has launched on-demand TV service powered by the Lukup Player, a hybrid set top box that delivers both mainstream TV channels and a large catalogue of content that can be viewed on demand.

The on-demand service is exclusively available on the Lukup Play.

Lukup Media Director Kallol Borah said, “The Lukup Player is designed to empower the viewer to personalize and take control of their media experience. They get to choose the time, place and device to view the content of their choice.”

The Lukup Player can be used as an extension to existing set top boxes from DTH and cable operators. It will enable subscribers to view content on multiple TV screens in their homes using a single connection. The Lukup Player will also serve as a wireless hub inside homes, making it capable of streaming content to laptops, tablets and mobile phones. Subscribers can choose to view content on their devices outside home as well.

According to the company, the Lukup Player’s touch screen based remote control personalises content search, enables personalised channels by importing content from cloud based services, social media sharing, intelligent alerts and recommendations, and multi-touch gaming.

The product is expected to start shipping from June and will charge users a subscription fee for content that is bundled along with it. It is also available for pre-ordering. Some salient technical features of the product are- HD 1080p and 3D display, support for existing satellite, cable and terrestrial TV connections, WiFi, Ethernet based IP connectivity, unlimited recording and capacitive multi-touch remote control.