MUMBAI: Media technology company Komli Media announced the acquisition of South East Asian digital media network Admax Network. Admax covers six markets in the APAC region including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The online advertising market in SEA is estimated to be worth approximately $250 -$300 million and is growing at 30-40 per cent per year. This acquisition allows Komli media to have a diverse publisher network of 4,600 local and international websites, including Admax’s exclusive sales partnership with Facebook in Thailand, Indonesia and Philippines and with MSN in Thailand.
Komli will consequently have reach of the total SEA online audience and access to the region’s local language sites along with the advantage of having access to Admax’s sales relationships with over 350 advertisers such as Sony, Citibank and Blackberry. Conversely through this acquisition, Admax will gain access to Komli Media‘s leading technology platforms and solutions across display, mobile, video, social, data, and search advertising.
Komli Media will integrate its current SEA team operating as Aktiv Digital with that of Admax’s under the Komli Media brand. With this acquisition, Komli Media will be more than 400 people strong and will service more than 1000 active advertisers across Asia Pacific with a reach of over 150 million unique monthly users.
Komli Media CEO Prashant Mehta "The strength of our teams and technology has established us as the leader in digital advertising across Asia Pacific. Admax’s deep publisher and advertiser relationships and strong team presence across key markets in South East Asia will further reinforce our position. We are delighted to have our expertise come together, allowing the combined organization to flourish as the strongest player in the region."
Komli Media recently launched its proprietary Real-Time Bidding (RTB) platform which enables media buyers to evaluate, bid on and purchase online ad inventory on an impression-by-impression basis, leveraging data to reach their target audience with precision and scale, unlike any other platform in the region.
Admax Network CEO Mathew Ward said, "Komli Media is at the forefront of bringing leading solutions to the digital marketplace and we are thrilled to be part of their team. We are especially excited to leverage their innovative RTB, mobile and video platforms to deliver more value to our partners and deepen our presence in SEA."
Komli Media co-founder and vice president international Akshay Garg added, "We are excited to work with the dynamic Admax team and believe there is a strong cultural fit between our two companies. With significant experience in many global media and technology companies, the Admax team will strengthen Komli Media’s competitive advantage in the region."
Admax is headquartered in Singapore and has local offices in Indonesia, Malaysia, Philippines, Thailand and Vietnam.
