MUMBAI: Kia is now bringing its generative AI-powered voice recognition system, AI Assistant, to European customers via an Over-the-Air (OTA) update.

The cutting-edge system transforms how drivers interact with their vehicles, enabling smooth, natural conversations and offering intuitive responses based on context and intent. From casual questions to detailed feature guides, Kia’s AI Assistant brings a new level of intelligence and personalisation to the driving experience.

Designed to go far beyond traditional voice control, the AI Assistant understands follow-up queries, provides thoughtful suggestions, and evolves continuously with OTA updates. These enhancements ensure users always have access to the latest features and improvements without needing to visit a dealership.

Users can activate the AI Assistant by pressing the voice recognition button on the steering wheel or simply saying, ‘Hey Kia.’ Once active, the system can answer open-ended questions, offer local recommendations, and even assist with travel or cultural tips.

For example, users might ask,

- ‘I am going camping tomorrow, what items should I take?’

- ‘What are the advantages of an EV compared with an ICE car?’

- ‘I am going to meet a Spanish friend tomorrow are there any important table manners or customs I should be aware of?’

More than just an infotainment upgrade, the AI Assistant also boosts driving convenience. If a driver encounters traffic, they might say, ‘Hey Kia, let me know about any driving assistance systems that can make driving easier in heavy traffic.’ In response, the Assistant might suggest Highway Driving Assist and explain how to activate and use it.

Kia has already integrated the AI Assistant into the Kia K4 (U.S.) and Kia EV3 (Korea), and now it’s standard on European-spec EV3 models built from March 2025. Earlier vehicles will receive the update via OTA rollout. Future models featuring Kia’s connected car Navigation Cockpit system will also benefit from the AI Assistant.

“This technology could, for example, enable users to ask for the location of restaurants selling specific foods,” Kia noted. “The possibilities are endless.”

As the AI evolves and drivers grow more accustomed to its capabilities, Kia’s AI Assistant aims to redefine the connection between humans and their cars one conversation at a time.