This new service will empower the user with a single window, where all content of their choice will reside.

Users can select the content that gets featured on their page by using this customized service. They can also select the websites that provide RSS feeds.

Times Internet Limited MD and CEO Dinesh Wadhawan said," The consumption of internet is a very individual process, merely providing one kind of content for all does not work. Here every individual is a niche; his needs have to be met. My.indiatimes.com is our attempt to do just that. Try out our beta version, give us feedback - and watch this space as we add more features."

Users can change everything on their page by dragging and dropping the boxes and deleting content that is not required. They can also add contents from other websites.

The customized page can be accessed from anywhere and can be changed according to the user‘s preferences.