MUMBAI: IndiaCast, the joint venture between TV18 and Viacom18, has entered into a multi-year licensing deal with online TV service provider iStream.com.
The deal will give iStream.com access to IndiaCast’s library of content from a bouquet of the network’s 20 channels for its streaming and video on demand services online and Internet-enabled devices including smart phones and tablets.
It will also allow IndiaCast to broaden its audience base by distributing its content on the fast growing digital platform.
iStream.com audience will now have access to content from Viacom 18’s leading entertainment channels like Colors and MTV, TV18’s leading news channels like CNN IBN, CNBC TV18, CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire bouquet of regional channels from the ETV channels.
“This is one of the most important deals we have signed so far. IndiaCast brings to the table, some of the most-watched TV networks in the country, giving us access to one of the largest libraries of news, entertainment and regional content," said iStream.com founder & CEO Radhakrishnan Ramachandran.
IndiaCast Group CEO Anuj Gandhi Added, “With the digital space becoming more main stream and evolving with the speed of every second, it is imperative for us to take our content from television to online and give access to our viewers across all platforms. We are excited to collaborate with iStream as we see a team that has the expertise and capabilities to ensure that our content reaches out to the right audiences in the right format, broadening our audience base.”
iStream.com will have dedicated landing pages for each of these channels and will showcase some of the reality shows like Bigg Boss and India’s Got Talent, fiction shows like Balika Vadhu & Uttaran, popular youth shows like MTV Roadies and Splitsvilla.
Besides, with ETV’s bouquet of channels, regional audiences can have their own share of fiction and reality shows, like the hugely popular Abhiskekam and the Rasoi show.
iStream.com adds hundreds of new videos every day to its library of over 200,000 clips of news, shows and movies in five Indian languages from over 80 channels. It also streams 26 news channels live in English, Hindi, Tamil, Kannada, Telugu and Malayalam.
