MUMBAI: India will be a top 10 on-demand revenue market by 2017 with a size of $175 million, according to a new report from Digital TV Research.
On-demand TV revenues from movies and TV programmes (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach $6 billion in 2017, up from $3.9 billion in 2011 and $2.3 billion in 2007.
The On-demand TV Revenue Forecasts report estimates that the US will contribute 30 per cent of the total with $1.8 billion in 2017. US provided 46 per cent of the 2007 total, according to the report.
Italy will be in second placed by 2017, doubling its revenues from its 2007 total. China ($550 million) will be third by 2017, rising from only $30 million in 2007.
From the $3.7 billion extra on-demand revenues to be added between 2007 and 2017, $1.2 billion will come from the Asia Pacific region and $1.0 billion from Western Europe. The US alone will add $750 million, followed by China ($520 million) and Italy ($327 million).
Digital cable will generate $2.74 billion in 2017 (or 46 per cent of the total), up from $1.61 billion recorded in 2011. The US will provide $944 million in 2017, with China second with $418 million.
DTH/DBS will remain the second largest contributor, with $1.7 billion in 2017. The US ($610 million) will again remain the leader. The UK will take second place, with $193 million.
IPTV on-demand revenues will overtake DTT in 2012 to become the third largest on-demand revenues platform. IPTV on-demand revenues will reach $946 million by 2017. `DTT on-demand revenues are mainly confined to Western Europe, especially Italy ($572 million by 2017).
By region, the US and Western Europe will still supply two-thirds of global on-demand TV revenues by 2017, although this proportion is down from three quarters in 2011. However, on-demand TV revenues will increase by 145 per cent in the Asia Pacific region over the same period to reach $1.38 billion in 2017. China will provide a lot of this growth, the study said.
