Hungama revamps its music app

Hungama revamps its music app

Hungama

MUMBAI: Hungama.com, the largest digital destination for Bollywood, regional and South Asian music, has revamped its music app by adding a slew of new features like video streaming, mood-based music discovery, integrated loyalty and rewards functionality.

The audio/video download streaming service will allow users to purchase and download entertainment content on connected mobile devices. Music intelligence is another aspect of the app, with an add-on feature which brings interesting trivia and lyrics to each song with just a touch.

The ‘my stream’ option allows users to invite, share and connect with friends online through social networking platforms and initiate waves of interesting music conversations online.

The ‘mood discovery’ functionality, another unique component, plays music to match users’ moods. This feature allows music discovery based on user preferences – Mood, Tempo, Category, Genre or Era.

The loyalty feature that rewards users for every action on the app brings an element of gamification. Users can earn and redeem points every time videos are viewed or music is played/shared, or even by inviting friends or creating playlists.

The free-to-download application brings an extensive catalogue of music tracks & videos with over two million songs from Bollywood, International, Telugu, Bhojpuri, Tamil, Malayalam and other regional content.