Mumbai: Hungama Digital Media Entertainment has launched Lalbaugcha Raja - application / IVR services and WAP services to bring the experience of viewing live the aarti of the most famous Ganesh celebration in Mumbai.

Patrons can access live proceedings of the puja anytime, anywhere on their mobile handsets.

The application also provides interesting facts about Lalbaugcha Raja in the ‘about‘ section. This is currently available on Android and will be subsequently available on the iOS platform.
 
Hungama has also developed a WAP site through which one can watch live feeds. Devotees can download aartis, wallpapers, animated images of this year‘s idol. The service is available for all leading mobile subscribers on the Re 1 store.

Users can also listen to live Aarti, Shloka, Chalisa and Bhajans through IVR by dialing 54646, a dedicated dial-in number available for all leading telecommunication services.