MUMBAI: Network18’ home shopping channel, HomeShop18, has signed up with Sun Group’s direct-to-home service provider, Sun Direct ,to expand its reach.
The tie-up will strengthen the distribution and cater to a larger audience with a key focus on the southern markets.
HomeShop18 is already available on Airtel Digital TV, Reliance Digital TV, Dish TV and Videocon D2H.
The tie-up with Sun Direct will give the channel an additional reach of 6.7 million households, as claimed by Sun Direct. The DTH operator has a good footing in Andhra Pradesh, Karnataka, Kerala and Tamil Nadu.
In order to cater to the additional customers, HomeShop18 is also expanding its call centre operations to handle calls in different languages and grow its logistics reach.
HomeShop18 CEO Sundeep Malhotra said, “Today, HomeShop18 is the name synonymous with value shopping in India. We receive calls from over 3000 cities and towns in India and we are happy to extend our services further to the viewers of Sun Direct across the country. Expanding our reach will help us break language barriers and provide a superior home shopping experience. And, what better way to expand than to tie up with leading DTH player Sun Direct, adding over 6.7 million households to our existing reach.”
The channel offers a range of products from home & kitchen, mobiles, electronics, home appliances, toys and beauty products.
Sun Direct CEO Mahesh Kumar said, “This association reaffirms our commitment to deliver value to our customers. This tie-up will help us bring a world-class home shopping concept offering a wide variety of products and services that our customers can pick and choose without having to move out of home.”
