MUMBAI: HBO Asia has launched HBO Hits HD, a high-definition (HD) channel, in Indonesia on First Media.

More territories are to follow soon. HBO Hits HD offers movies in high-definition, commercial free and mirrors content shown on HBO Hits.
 

HBO Asia CEO Jonathan Spink said, “HBO Asia became the first regional movie channel to broadcast in high definition two years ago with the launch of HBO HD. The introduction of HBO Hits HD clearly demonstrates the thirst for high definition content across the region."

The HBO Hits HD announcement coincides with a refresh of the HBO Hits channel. Designed by HBO Asia’s in-house creative team, the refreshed HBO Hits gives viewers the impression of fast movement through on-air elements that portray impact, speed, twists and turns that are designed organically.

HBO Asia senior VP, marketing creative and content Magdalene Ew said, “The refreshed HBO Hits will retain the recognisable white and orange colours of the channel but will incorporate new elements that make the on-air look brighter, fresher and more contemporary. The refresh includes stylish, exciting and dynamic 3D effects.”
 
 

HBO Hits has a schedule where seven different movies are rotated at different times throughout each week.

HBO Hits showcases around 35 new movies on the channel each month. HBO Hits also offers movie fans the latest facts and trivia and is available in several Asian territories including Hong Kong, Indonesia, the Philippines, Singapore, Taiwan and Thailand.

HBO Hits, subtitled in local language in selected territories, is one of HBO Asia’s bouquet of five commercial-free, subscription movie channels.

The other four are HBO, HBO Signature, HBO Family and Max (a refresh of Cinemax), which is a male-skewed channel featuring non-stop action, suspense and science-fiction movies and series.

HBO Asia also offers a subscription video-on-demand service, HBO On Demand, and HBO HD, the first regional movie channel to broadcast in high definition in Asia, available in select territories.