MUMBAI: Havas Media Asia Pacific has appointed Gaetano Squillante as head of digital strategy for the region.

Squillante will be based out of Singapore and his responsibilities include leading the digital practices and platform led solutions for Havas Media in Asia Pacific. He has several years of experience in the digital marketing industry, having worked with well known agencies and brands.

Prior to joining Havas Media, Squillante was at Adidas as global head of social and digital media, and was responsible for building global digital ecosystem and platforms through partnerships and developing the brand‘s global social media strategy. He was actively involved in the brand‘s 2010 World Cup campaign and has driven the development of the global social media team.

Havas Media APAC head of strategy SK Biswas said, "Gaetano is a very welcome addition to the regional strategy team. He brings in unique skill set of understanding not just the digital ecosystem but also what really delivers for a brand. He is a cool head and brings in "walk-the-talk" philosophy and approach."

Squillante started his career with Havas Digital (Media Contacts) London office. Prior to working with adidas he was with OMD Digital as an account director and MEC as Director of Integration. Outside adidas, he has worked on Vodafone, Sony Ericsson, Microsoft, Peugeot, Intel and Accenture.