MUMBAI: Hathway Cable & Datacom Limited has appointed former Tata Sky chief service officer (CSO) K V Anand as president - digital platforms.

Anand will be part of core senior management team and will work across functions like revenue enhancement, subscriber management, CRM capability and leveraging infrastructure across cable and broadband platforms.

"We are very excited with the opportunities and challenges that will come our way during our transition from a wholesale business to a retail consumer business. We welcome K V Anand who will be part of the core senior management team at Hathway and will work across functions to develop strategies for Revenue Enhancement, Subscriber management, CRM capability and leveraging our infrastructure across Cable and Broadband platforms to introduce new products, services and enhancing customer experience as we begin our journey to be a customer centric organisation," says Hathway Cable and Datacom MD and CEO Jagdish Kumar.

Anand comes with rich and varied experience spanning 18 years in the Media/Pay Television industry where he held senior positions in Star TV across Asia and Middle East regions, a short stint at BSkyB in the UK and a long stint at Tata Sky.

His expertise straddles strategy, design, execution and delivery across all Customer Facing functions relating to CRM, Products /Services management, Billing & Subscriber management, Consumer marketing, Field Services and IT.

K V Anand was part of the core start-up team that launched Tata Sky‘s DTH service and held the position of CSO at Tata Sky prior to joining Hathway.