MUMBAI: Getit Infoservices, which offers directional advertising and pioneer of Yellow Pages in India, has announced a strategic alliance with media house NDTV to power their classifieds and local search sections online.
By engaging the companies at the technology, marketing and business levels, the alliance will allow both companies to drive new growth opportunities and has the potential to ultimately transform businesses communications and improving productivity for customers.
As per the alliance, Getit FreeAds and Getit.in will power the
classifieds and the local search section of NDTV.com respectively.
The reader can explore NDTV classifieds through classifieds tab on home page service section and also through a classifieds Tab on city pages.
For local search, readers can navigate to NDTV Local Search through a local search widget on home page, Featured services widget. This alliance will help customers to derive more value out of the NDTV site while browsing and will cater to their day to day needs to information and buying and selling.
Getit Infoservices CEO Sidharth Gupta said, “We are delighted with this tie-up with NDTV, which is one of the greatest media brands in the country. The combination of the NDTV news brand and Getit’s leadership in the Free classifieds and local search space should be able to unlock significant value for NDTV and Getit both. At Getit we have embarked upon a huge alliancing program across various publishers which will bring good advantage to both, the alliance partner and ourselves. This integration of directional media is going to serve partners and customers with additional informational services.”
NDTV Convergence Deputy CEO Suparna Singh said, “We want to make ndtv.com the one-stop home for credible and reliable information across genres. Our partnership with Getit Infoservices Pvt. Ltd. is a big step for us. The Classifieds and local searches on offer should help extend surfers’ engagement with us in an exciting new space.”
Getit Infoservices VP, head of alliances Naveen Luthra said: “In continuation to our philosophy of alliancing, we found a good fit with NDTV.com which provides information on topics of varied interest and coupled with our classifieds and local search offerings, it is going to add tremendous value to NDTV.com. We will continue to add value through these alliances in field of directional media.
