MUMBAI: US non fiction media company Discovery Communications announced the formation of a new digital strategy and emerging businesses team charged with incubating and developing new digital businesses.

The team will be led by Gabe Vehovsky. As executive VP, digital strategy, emerging businesses, he will lead the newly formed team in identifying digital businesses that will satisfy Discovery‘s mission to delight audiences and increase viewer
engagement across platforms.

Part think tank and part product and partnership development, Vehovsky‘s unit will manage a carefully selected pipeline of new digital initiatives, working in conjunction with Discovery‘s leadership.

The digital strategy and emerging businesses team is specifically structured to foster an entrepreneurially minded approach to identifying and nurturing business opportunities worth investing in.

Discovery chief digital officer JB Perrette said, "Gabe is a true asset to Discovery, and I am delighted that he will be bringing his digital and business development expertise to this new role with the company".

Discovery executive VP, GM, digital media, commerce Kelly Day said, "Under Gabe‘s leadership, and with the support of a talented team, Discovery will continue to deliver innovative experiences that super-serve our millions of fans online and beyond".

In his previous position as executive VP, digital media strategy, client solutions, Vehovsky was responsible for the development and execution of ad opportunities designed to maximise revenue for Discovery‘s portfolio of websites, including HowStuffWorks.com and network sites such as Discovery.com and TLC.com.

Utilising research and analytics to measure audience behaviour and engagement, Gabe oversaw the team that creates custom programmes designed to provide a rich user experience that is designed and developed with key partner needs in mind.