MUMBAI: The future of 3D technology is in television. That was the message that filmmaker James Cameron had for attendees at the Nab show in Las Vegas.

3D television will result in explosive growth, Cameron said.

Cameron along with his partner at Cameron Pace Group Vince Pace spoke about the technology and its future. “We’re in it to win it. And the future of 3D is in broadcast. Even though we’re ahead of the curve in movies relative to broadcast, we’re dealing with the same transition we saw from standard def to HD – the growing pains, the questions, the uncertainty, the doubts, the naysayers. But also, the success stories.

“We’re constantly raising the bar to improve the entertainment experience. Using 3D produces a sense of physical presence. It’s like, man, you’re right there. You feel like you’re involved.”

Cameron referred to his methodology as 5D - simultaneously producing 2D and 3D output - and unveiled several new CPG products at the show.

Pace reiterated Cameron‘s point by noting, “The industry success story is going to be in broadcast. ESPN threw their best people at it. The way I see it, we’re simply telling the story of the competition in sports. And in the Masters broadcast, we had a great opportunity with Bubba Watson hitting out of those trees. If you want to show a hook shot, there’s only one way to do it, and that’s in 3D.”